If you were to ask the high level executives at Caltex or Toyota about the importance of having a good logo design and they would likely end up giving you a lecture for an hour or two. To put it succinctly, good logos are good for business.
If your business is just getting started, you might need all the help you can possibly get beginning with a good logo design. During your search for logo designers you would have noticed many sites offering logo price as well as DIY logo designs. Which should you decide on?
To help you decide, here are a few points to ponder on both options.
DIY Logo Design Sites
By using ‘logo design software’ customers are presented the opportunity to ‘design’ their own logo. The truth is, clients end up putting together pre-fab designs and personalizing them by adjusting the colors and placements of the images given. These cookie cutter designs take the least amount of time to produce and are certainly cheap but they do have their disadvantages.
For starters, these logos would probably not be entirely unique especially if someone else has used the same image sample from the same DIY logo design site. To help reduce this problem, these sites do provide hundreds of image samples to pick from to reduce the likelihood of the same images being used by different parties.
Having stated that, all it takes is one other party using the same image, to put a dent in your trademarking intentions. Companies with logos utilizing public domain image samples would find it hard to get their logos trademarked.
Designs By logo design price
Normally, logo price by logo design pros are more professional looking than those churned out by DIY sites. Many net based designers charge between $50 and $250 to create a unique business logo for you in under 3 days.
Suffice to say, the net is filled with custom logo design firms providing services at roughly the same prices. Here are several ideas to help you select the ones that provide the best value for money.
Number Of Revisions
Make sure you select a design agency that affords unlimited or at least 12 revisions with your design package. Particular designers only offer a single revision and charge you for any additional revisions.
Full Satisfaction Guarantee
There are cases, no matter how much effort they put in, designers are not able to satisfy their customers. A 100% satisfaction guarantee would ensure the customer gets back his investment under these circumstances.
Final Files
There are certain design agencies which require the client to pay an additional fee for high-res files. Read the small print and make sure you go with firms which offer you multiple file formats along with your final logo design at the price stated when you sign up. You would require these files if you should decide to use your custom logo design for print purposes.
To put it succinctly, always employ a professional logo designer unless of course you are really hard pressed to spend $50 - $100 on design fees. Taking into account that your company’s image can potentially be at risk if you don’t, it is money well spent.
Rex Hunter has been in the world of advertising for close to 15 years. He lauds the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!
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